About me
Hi!
I am an experiential marketer with 9 years of high-growth tech and agency experience overseeing global B2B and B2C brand activations. I’ve worked in Canada, Australia, and the United States and produced events in APAC, the Americas, and Europe.
I currently lead the event program at Regal.io, a Series A B2B CCaaS startup in New York City, overseeing end-to-end planning, production and execution. In 2023, I successfully directed 36 trade shows, 4 speaking engagements, and 2 co-branded activations and was responsible for over 50% of marketing pipeline.
Previous to Regal.io, I led the proprietary event portfolio at Riskified, a fintech company that uses AI and machine learning to manage e-commerce fraud. While there, I oversaw the company’s inaugural Sales Kick-Off, bringing over 170 members of the Go to Market team to Sintra, Portugal to take part in 3 days of sessions, entertainment, and networking. I then orchestrated the planning and execution of Riskified's flagship customer event, Ascend, which brought over 150 e-commerce merchants from around the world to Boston, managing all aspects of production for 2 days of stage content, external speakers, excursions, and networking events.
I joined Riskifed after two and a half years as a Senior Account Executive at MKTG, an experiential marketing agency based in TriBeCa, and a member of dentsu International Network, one of the largest marketing agency networks in the world. As a member of the central operations team for global CPG brand Diageo, I supported the execution of 80 000+ sampling events annually across 58 national markets.
Prior to MKTG, I was a member of the marketing team at LiveTiles, a hyper-growth SaaS start-up headquartered in Chelsea. After a year as the Global Event Manager, I transitioned to the North American Marketing Specialist, organizing integrated marketing campaigns that leveraged email, social, and digital channels in tandem with a global event portfolio of 100+ virtual and in-person activations across 15 countries every year.
I’ve worked internationally in corporate communications and stakeholder engagement and gained experience in client account management, PR, social media, and operations before I left my home country of Canada to backpack around the world, visiting 24 countries over 18 months.
I grew up next to the Rocky Mountains in Calgary, Alberta and received my Bachelor of Commerce in International Business, Economics & Marketing from McGill University in Montreal.
I love donuts, novels, and hammocks. Preferably all at once.
Experience
Brand & sponsorship activation
Conference organization
Trade shows & roadshows
Corporate offsites
Stakeholder management
Large-scale event production
Creative and concept development
Venue research & management
Contract negotiations
Project management
Vendor & staff management
Partnership marketing
Experiential marketing
Digital and content marketing
Corporate comms & PR
Virtual & augmented reality
Conference & media launch organization