About me
Hi!
I am a versatile marketing leader with over 10 years of high-growth tech, local services, and experiential agency experience overseeing global B2B and B2C field marketing & brand activations. I’ve worked in Canada, Australia, and the United States and produced conference sponsorships, inaugural corporate events, roadshows, pop-ups, brand stunts, retail activations, customer summits, and incentive trips in North America, APAC and EMEA. I’ve built and deployed integrated marketing campaigns, managed high-profile partnerships, and driven successful brand collaborations.
Prior to specializing in events, I worked internationally in corporate communications and stakeholder engagement and built foundations in client account management, PR, social media, and operations. I then spent 18 months backpacking through 24 countries before relocating to New York City, where I am currently based.
I grew up next to the Rocky Mountains in Calgary, Alberta, and received my Bachelor of Commerce in International Business, Economics & Marketing from McGill University in Montreal.
I love donuts, novels, and hammocks. Preferably all at once.
Experience
Brand & sponsorship activation
Conference organization
Trade shows & roadshows
Corporate offsites
Stakeholder management
Large-scale event production
Creative and concept development
Venue research & management
Contract negotiations
Project management
Vendor & staff management
Partnership marketing
Experiential marketing
Digital and content marketing
Corporate comms & PR
Virtual & augmented reality
Conference & media launch organization